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BZUN — structural market context

Baozun Inc. American Depositar

Structural market context from public regulatory and market data, shown with its as-of dates. Descriptive only: nothing on this page is a recommendation, a prediction, or advice to buy or sell any security.

BZUN short interest & days to cover

SHARES SHORT
612K
% OF FLOAT
DAYS TO COVER
3.2
CHANGE VS PRIOR
+10.2%

FINRA consolidated short interest, reported twice a month and published ~2 weeks after each settlement date. % of float uses reported free float. · as of 2026-08-31 (12d ago)

BZUN fails-to-deliver (FTD)

Settlement dateFailed sharesPrice
2026-08-04 · 39d311$3.01
2026-07-30 · 44d5K$3.08
2026-07-20 · 54d1$2.51

SEC fails-to-deliver files, published twice a month with ~6 weeks of delay.

BZUN insider buying and selling (Form 4)

Last 12 months, open-market only: 1 purchase · 0 sales

InsiderTypeSharesValueFiled
Wu Junhua · director, officer: Chief Strategy OfficerBuy (P)14K$38K2026-09-04

SEC Form 4 filings, open-market purchases and sales only (codes P and S); grants and option exercises excluded. Attributed public records.

BZUN analyst ratings — with each firm's measured accuracy

FirmActionRatingFirm 5d hit rate*Published
CLSAupgradeOutperform (from Hold)n<302026-08-28
CLSAprice_targetn<302026-08-28
CitigroupholdBuy41.4% (n=58)2026-08-27

*Rating actions from public feeds. Where shown, the firm's 5-day hit rate is our measured backtest (firms with >=30 graded calls); a historical hit rate describes past calls, it does not grade this one.

Frequently asked questions

Are insiders buying BZUN?
In the last 12 months of SEC Form 4 filings, BZUN recorded 1 open-market insider purchase and 0 open-market sales (codes P and S; grants and option exercises excluded). These are attributed public records — information, not instruction.
What do analysts say about BZUN?
The most recent action: CLSA upgrade to Outperform on 2026-08-28. We show each firm's measured record next to its ratings; a historical hit rate describes past calls and does not grade this one.
Is this page telling me to buy or sell BZUN?
No. Everything on this page is descriptive, structural market context from public data, shown with its as-of dates. TradeAI News does not issue directional recommendations, price predictions, or buy/sell advice — for any ticker.
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Not financial advice. Trading involves risk. Descriptive structural context, never a recommendation.

BZUN Short Interest, FTD, Insider Activity & Analyst Context | TradeAI News