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DSP — structural market context

Viant Technology Inc.

Structural market context from public regulatory and market data, shown with its as-of dates. Descriptive only: nothing on this page is a recommendation, a prediction, or advice to buy or sell any security.

What changed

As of the close on Oct 15. Each line shows the earlier value, the later value and their dates.

Price

Close $12.85 (Oct 15) vs $12.62 (Oct 14): +1.82%.

Volume

0.43× its 20-session average (697K) on Oct 15.

Includes pre- and post-market trading.

Short interest

Short interest 2.1M shares (settlement Sep 30) vs 1.7M (Sep 15).

No new publication in this window. Latest: settlement Sep 30, published Oct 10.

Fails-to-deliver

Latest file (settlements Sep 1–Sep 14, published Sep 30): 1 day with fails, largest 1K shares on Sep 3.

Previous file (settlements Aug 17–Aug 31, published Sep 16): 2 days with fails, largest 5 shares on Aug 19.

No new publication in this window.

Insider filings (Form 4)

1 Form 4 filing recorded, with 1 transaction: 0 purchase transactions (code P, $0), 1 sale transaction (code S, $272K).

Filed Oct 14. Form 4 data arrives about a day after filing.

DSP short interest & days to cover

SHARES SHORT
2.1M
% OF FLOAT
—
DAYS TO COVER
2.6
CHANGE VS PRIOR
+23.3%

FINRA consolidated short interest, reported twice a month and published ~2 weeks after each settlement date. % of float uses reported free float. · as of 2026-09-30 (16d ago)

DSP fails-to-deliver (FTD)

Settlement dateFailed sharesPrice
2026-09-30 · 16d7K$12.17
2026-09-28 · 18d3K$12.19
2026-09-23 · 23d369$12.84

SEC fails-to-deliver files, published twice a month with ~6 weeks of delay.

DSP insider buying and selling (Form 4)

Last 12 months, Form 4 codes P and S: 0 purchases · 3 sales

InsiderTypeSharesValueFiled
MADDEN LARRY · officer: Chief Financial OfficerSell (S)21K$272K2026-10-14
MADDEN LARRY · officer: Chief Financial OfficerSell (S)17K$213K2026-09-18
MADDEN LARRY · officer: Chief Financial OfficerSell (S)15K$177K2026-09-18

SEC Form 4 filings: purchases and sales reported on Form 4 (transaction codes P and S) only; grants and option exercises excluded. Attributed public records.

Frequently asked questions

Are insiders buying DSP?
In the last 12 months of SEC Form 4 filings, DSP recorded 0 insider purchases and 3 sales reported on Form 4 (transaction codes P and S; grants and option exercises excluded). These are attributed public records — information, not instruction.
Is this page telling me to buy or sell DSP?
No. Everything on this page is descriptive, structural market context from public data, shown with its as-of dates. TradeAI News does not issue directional recommendations, price predictions, or buy/sell advice — for any ticker.
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Not financial advice. Trading involves risk. Descriptive structural context, never a recommendation.