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NOW — structural market context

SERVICENOW, INC.

Structural market context from public regulatory and market data, shown with its as-of dates. Descriptive only: nothing on this page is a recommendation, a prediction, or advice to buy or sell any security.

What changed

As of the close on Oct 21. Each line shows the earlier value, the later value and their dates.

Price

Close $153.12 (Oct 21) vs $149.54 (Oct 20): +2.39%.

Volume

1.23× its 20-session average (10.6M) on Oct 21.

Includes pre- and post-market trading.

Short interest

Short interest 29.7M shares (settlement Sep 30) vs 28.8M (Sep 15).

No new publication in this window. Latest: settlement Sep 30, published Oct 10.

Fails-to-deliver

Latest file (settlements Sep 15–Sep 30, published Oct 16): 7 days with fails, largest 919 shares on Sep 29.

Previous file (settlements Sep 1–Sep 14, published Sep 30): 4 days with fails, largest 15K shares on Sep 4.

No new publication in this window.

Analyst rating actions

1 rating action recorded.

Truist Financial — Price target change — Oct 21

Insider filings (Form 4)

None recorded in this window.

NOW short interest & days to cover

SHARES SHORT
29.7M
% OF FLOAT
2.9%
DAYS TO COVER
2.7
CHANGE VS PRIOR
+3.1%

FINRA consolidated short interest, reported twice a month and published ~2 weeks after each settlement date. % of float uses reported free float. · as of 2026-09-30 (22d ago)

NOW fails-to-deliver (FTD)

Settlement dateFailed sharesPrice
2026-09-29 · 23d919$131.45
2026-09-28 · 24d32$135.62
2026-09-24 · 28d513$140.78

SEC fails-to-deliver files, published twice a month with ~6 weeks of delay.

NOW insider buying and selling (Form 4)

Last 12 months, Form 4 codes P and S: 0 purchases · 4 sales

InsiderTypeSharesValueFiled
Fipps Paul · officer: President, Global Customer OpsSale (S)2K$301K2026-09-01
Canney Jacqueline P · officer: Chief People & AI Enblmt. Off.Sale (S)8K$1.1M2026-09-01
Chamberlain Paul Edward · directorSale (S)3K$366K2026-08-31
Chamberlain Paul Edward · directorSale (S)2K$188K2026-08-17

SEC Form 4 filings: purchases and sales reported on Form 4 (transaction codes P and S) only; grants and option exercises excluded. Attributed public records.

NOW analyst ratings

FirmActionRatingPublished
Truist Financialprice_target—2026-10-21
BernsteinholdOutperform2026-10-20
Bernsteinprice_target—2026-10-20
UBSprice_target—2026-10-19
Piper SandlerholdOverweight2026-10-16

Rating actions as published by the firms, from public feeds. They are not graded here.

Frequently asked questions

What is NOW's short interest?
As of the FINRA settlement date 2026-09-30, NOW had 29.7M shares sold short — 2.9% of its float, with 2.7 days to cover at average volume. FINRA publishes this data roughly two weeks after each twice-monthly settlement, so it is inherently delayed. A short-interest figure describes an aggregate position; it does not predict what the stock will do.
Are insiders buying NOW?
In the last 12 months of SEC Form 4 filings, NOW recorded 0 insider purchases and 4 sales reported on Form 4 (transaction codes P and S; grants and option exercises excluded). These are attributed public records — information, not instruction.
What do analysts say about NOW?
The most recent action: Truist Financial price_target on 2026-10-21. Rating actions are shown as published by the firms; they are not graded here.
Is this page telling me to buy or sell NOW?
No. Everything on this page is descriptive, structural market context from public data, shown with its as-of dates. TradeAI News does not issue directional recommendations, price predictions, or buy/sell advice — for any ticker.
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NOW: the full history

Latest rows shown. Full history, market-wide screens, cluster detection and the context journal live in the dashboard.

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Not financial advice. Trading involves risk. Descriptive structural context, never a recommendation.