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NOW — structural market context

SERVICENOW, INC.

Structural market context from public regulatory and market data, shown with its as-of dates. Descriptive only: nothing on this page is a recommendation, a prediction, or advice to buy or sell any security.

NOW short interest & days to cover

SHARES SHORT
30.3M
% OF FLOAT
—
DAYS TO COVER
1.6
CHANGE VS PRIOR
+3.8%

FINRA consolidated short interest, reported twice a month and published ~2 weeks after each settlement date. % of float uses reported free float. · as of 2026-08-31 (11d ago)

NOW fails-to-deliver (FTD)

Settlement dateFailed sharesPrice
2026-08-14 · 28d5K$127.25
2026-08-10 · 32d3K$124.88
2026-08-06 · 36d2K$117.22

SEC fails-to-deliver files, published twice a month with ~6 weeks of delay.

NOW insider buying and selling (Form 4)

Last 12 months, open-market only: 0 purchases · 4 sales

InsiderTypeSharesValueFiled
Fipps Paul · officer: President, Global Customer OpsSell (S)2K$301K2026-09-01
Canney Jacqueline P · officer: Chief People & AI Enblmt. Off.Sell (S)8K$1.1M2026-09-01
Chamberlain Paul Edward · directorSell (S)3K$366K2026-08-31
Chamberlain Paul Edward · directorSell (S)2K$188K2026-08-17

SEC Form 4 filings, open-market purchases and sales only (codes P and S); grants and option exercises excluded. Attributed public records.

NOW analyst ratings — with each firm's measured accuracy

FirmActionRatingFirm 5d hit rate*Published
NeedhamholdBuyn<302026-09-11
Needhamprice_target—n<302026-09-11
BernsteinholdOutperformn<302026-09-09
BTIGholdBuyn<302026-09-08
BTIGprice_target—n<302026-09-08

*Rating actions from public feeds. Where shown, the firm's 5-day hit rate is our measured backtest (firms with >=30 graded calls); a historical hit rate describes past calls, it does not grade this one.

Frequently asked questions

Are insiders buying NOW?
In the last 12 months of SEC Form 4 filings, NOW recorded 0 open-market insider purchases and 4 open-market sales (codes P and S; grants and option exercises excluded). These are attributed public records — information, not instruction.
What do analysts say about NOW?
The most recent action: Needham hold to Buy on 2026-09-11. We show each firm's measured record next to its ratings; a historical hit rate describes past calls and does not grade this one.
Is this page telling me to buy or sell NOW?
No. Everything on this page is descriptive, structural market context from public data, shown with its as-of dates. TradeAI News does not issue directional recommendations, price predictions, or buy/sell advice — for any ticker.
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Not financial advice. Trading involves risk. Descriptive structural context, never a recommendation.