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PG — structural market context

Procter & Gamble Company

Structural market context from public regulatory and market data, shown with its as-of dates. Descriptive only: nothing on this page is a recommendation, a prediction, or advice to buy or sell any security.

What changed

As of the close on Oct 23. Each line shows the earlier value, the later value and their dates.

Price

Close $161.02 (Oct 23) vs $165.59 (Oct 22): −2.76%.

Volume

1.05× its 20-session average (9.9M) on Oct 23.

Includes pre- and post-market trading.

Short interest

Short interest 24.4M shares (settlement Sep 30) vs 24.2M (Sep 15).

No new publication in this window. Latest: settlement Sep 30, published Oct 10.

Fails-to-deliver

Latest file (settlements Sep 15–Sep 30, published Oct 16): 4 days with fails, largest 3K shares on Sep 21.

Previous file (settlements Sep 1–Sep 14, published Sep 30): 4 days with fails, largest 525K shares on Sep 8.

No new publication in this window.

Analyst rating actions

9 rating actions recorded.

Goldman Sachs — Price target change — Oct 22

Bank of America Securities — Downgrade — Oct 23

Wells Fargo — Rating maintained — Oct 23

Morgan Stanley — Rating maintained — Oct 23

RBC Capital — Price target change — Oct 23

Deutsche Bank — Rating maintained — Oct 23

Cowen & Co. — Rating maintained — Oct 23

UBS — Price target change — Oct 23

UBS — Price target change — Oct 23

Insider filings (Form 4)

None recorded in this window.

PG: what the public data shows

Each row is the latest public record we hold for PG, with its own date and source. Figures are descriptive and delayed by their source.

DataLatest recordAs ofSource
Short interest→ Short Interest & FTD tracker24.4M shares short · 3.2 days to cover · 1.1% of float · +0.9% vs 2026-09-152026-09-30FINRA
Fails-to-deliver→ Short Interest & FTD tracker28 shares failed to deliver on 2026-09-282026-09-28SEC fails-to-deliver files
Insider Form 4 (P/S)→ Insider Buying tracker0 purchases and 18 sales in 12 months · latest filed 2026-10-06 by Gama Paul2026-10-06SEC Form 4
Offering filings3 filings in 90 days · latest S-3ASR on 2026-10-152026-10-23SEC EDGAR
Analyst rating actions5 recent actions · latest published by UBS on 2026-10-232026-10-23Firms' published actions
Short interest→ Short Interest & FTD tracker
Latest record
24.4M shares short · 3.2 days to cover · 1.1% of float · +0.9% vs 2026-09-15
As of
2026-09-30
Source
FINRA
Fails-to-deliver→ Short Interest & FTD tracker
Latest record
28 shares failed to deliver on 2026-09-28
As of
2026-09-28
Source
SEC fails-to-deliver files
Insider Form 4 (P/S)→ Insider Buying tracker
Latest record
0 purchases and 18 sales in 12 months · latest filed 2026-10-06 by Gama Paul
As of
2026-10-06
Source
SEC Form 4
Offering filings
Latest record
3 filings in 90 days · latest S-3ASR on 2026-10-15
As of
2026-10-23
Source
SEC EDGAR
Analyst rating actions
Latest record
5 recent actions · latest published by UBS on 2026-10-23
As of
2026-10-23
Source
Firms' published actions

PG events and their magnitude

Latest SEC filing in the event study

8-K 2.02 · Earnings release · filed 2026-10-22 · View on sec.gov ↗

…

Open the Event Study →

PG short interest & days to cover

SHARES SHORT
24.4M
% OF FLOAT
1.1%
DAYS TO COVER
3.2
CHANGE VS PRIOR
+0.9%

FINRA consolidated short interest, reported twice a month and published ~2 weeks after each settlement date. % of float uses reported free float. · as of 2026-09-30 (24d ago)

PG fails-to-deliver (FTD)

Settlement dateFailed sharesPrice
2026-09-28 · 26d28$146.23
2026-09-23 · 31d94$148.22
2026-09-21 · 33d3K$146.39

SEC fails-to-deliver files, published twice a month with ~6 weeks of delay.

PG insider buying and selling (Form 4)

Last 12 months, Form 4 codes P and S: 0 purchases · 18 sales

Most recent Form 4 shown for PG: Gama Paul (CEO- Health Care) reported a sale (code S) of 2,225 shares at $145.34 on 2026-10-05, filed 2026-10-06 (1 day after the trade).

InsiderTypeSharesPriceValueTrade dateFiled
Gama Paul · officer: CEO- Health CareSale (S)2K$145.34$323K2026-10-052026-10-06 · +1d
Whaley Susan Street · officer: Chief Legal Officer & SecySale (S)2K$145.34$344K2026-10-052026-10-06 · +1d
Schulten Andre · officer: Chief Financial OfficerSale (S)4K$145.34$569K2026-10-052026-10-06 · +1d
Aguilar Moses Victor Javier · officer: Chf Rsch, Dev & Innov OfficerSale (S)3K$143.79$439K2026-08-202026-08-27 · +7d
Raman Sundar G. · officer: CEO-Fabric Home & Habitat CareSale (S)3K$143.02$491K2026-08-212026-08-24 · +3d

SEC Form 4 filings: purchases and sales reported on Form 4 (transaction codes P and S) only; grants and option exercises excluded. Attributed public records.

PG offering filings (SEC)

3 SEC filings in the last 90 days, by filing date.

FiledFormDocument
2026-10-15Automatic shelf registration statement (Form S-3ASR) S-3ASRView on sec.gov ↗
2026-10-15Automatic shelf registration statement (Form S-3ASR) S-3ASRView on sec.gov ↗
2026-10-15Automatic shelf registration statement (Form S-3ASR) S-3ASRView on sec.gov ↗

See all filings on SEC EDGAR ↗

SEC filings listed by filing date. A registration statement or prospectus does not by itself show that any shares were sold, how many, or at what price. Some of these filings cover debt securities or resales by existing holders. A filing is made by the issuer and appears under each of its tickers. Source: SEC EDGAR daily index; each filing links to its page on sec.gov.

Source: SEC EDGAR daily index, read once a day after the SEC publishes it (around 10:30 pm ET). Forms covered: S-1, S-3, F-1 and F-3 with their amendments, S-3ASR, F-3ASR, 424B4 and 424B5. · as of 2026-10-23

PG analyst ratings

FirmActionRatingPublished
UBSprice_target—2026-10-23
UBSprice_target—2026-10-23
Cowen & Co.holdHold2026-10-23
Deutsche BankholdBuy2026-10-23
RBC Capitalprice_target—2026-10-23

Rating actions as published by the firms, from public feeds. They are not graded here.

Frequently asked questions

What is PG's short interest?
As of the FINRA settlement date 2026-09-30, PG had 24.4M shares sold short — 1.1% of its float, with 3.2 days to cover at average volume. FINRA publishes this data roughly two weeks after each twice-monthly settlement, so it is inherently delayed. A short-interest figure describes an aggregate position; it does not predict what the stock will do.
Are insiders buying PG?
In the last 12 months of SEC Form 4 filings, PG recorded 0 insider purchases and 18 sales reported on Form 4 (transaction codes P and S; grants and option exercises excluded). These are attributed public records — information, not instruction.
What are the SEC offering filings listed for PG?
They are registration statements (Forms S-1, S-3, F-1 and F-3, with their amendments and the S-3ASR and F-3ASR automatic shelf forms) and prospectuses filed under Rule 424(b)(4) or 424(b)(5). In the last 90 days the issuer of PG filed 3; the most recent was a automatic shelf registration statement (Form S-3ASR) on 2026-10-15. A registration statement or prospectus does not by itself show that any shares were sold, how many, or at what price, and some of these filings cover debt securities or resales by existing holders.
What do analysts say about PG?
The most recent action: UBS price_target on 2026-10-23. Rating actions are shown as published by the firms; they are not graded here.
Is this page telling me to buy or sell PG?
No. Everything on this page is descriptive, structural market context from public data, shown with its as-of dates. TradeAI News does not issue directional recommendations, price predictions, or buy/sell advice — for any ticker.
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PG: the full history

Latest rows shown. Full history, market-wide screens, cluster detection and the context journal live in the dashboard.

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Not financial advice. Trading involves risk. Descriptive structural context, never a recommendation.