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ROKU — structural market context

Roku, Inc.

Structural market context from public regulatory and market data, shown with its as-of dates. Descriptive only: nothing on this page is a recommendation, a prediction, or advice to buy or sell any security.

What changed

As of the close on Oct 22. Each line shows the earlier value, the later value and their dates.

Price

Close $160.06 (Oct 22) vs $157.78 (Oct 21): +1.45%.

Volume

2.85× its 20-session average (1.7M) on Oct 22.

Includes pre- and post-market trading.

Short interest

Short interest 9.7M shares (settlement Sep 30) vs 7.6M (Sep 15).

No new publication in this window. Latest: settlement Sep 30, published Oct 10.

Fails-to-deliver

Latest file (settlements Sep 15–Sep 30, published Oct 16): 2 days with fails, largest 3K shares on Sep 21.

Previous file (settlements Sep 1–Sep 14, published Sep 30): no fails listed.

No new publication in this window.

Insider filings (Form 4)

None recorded in this window.

ROKU events and their magnitude

Latest SEC filing in the event study

Form 4 · sale · filed 2026-10-19 · View on sec.gov ↗

…

Open the Event Study →

ROKU short interest & days to cover

SHARES SHORT
9.7M
% OF FLOAT
7.4%
DAYS TO COVER
5.7
CHANGE VS PRIOR
+27.6%

FINRA consolidated short interest, reported twice a month and published ~2 weeks after each settlement date. % of float uses reported free float. · as of 2026-09-30 (23d ago)

ROKU fails-to-deliver (FTD)

Settlement dateFailed sharesPrice
2026-09-25 · 28d7$153.33
2026-09-21 · 32d3K$153.64
2026-08-24 · 60d500$157.49

SEC fails-to-deliver files, published twice a month with ~6 weeks of delay.

ROKU insider buying and selling (Form 4)

Last 12 months, Form 4 codes P and S: 0 purchases · 27 sales

InsiderTypeSharesValueFiled
Jedda Dan · officer: CFO & COOSale (S)7K$1.1M2026-10-19
Collier Charles · officer: President, Roku MediaSale (S)424$64K2026-10-07
Collier Charles · officer: President, Roku MediaSale (S)10K$1.5M2026-10-07
Collier Charles · officer: President, Roku MediaSale (S)580$88K2026-10-07
Collier Charles · officer: President, Roku MediaSale (S)10K$1.5M2026-10-07

SEC Form 4 filings: purchases and sales reported on Form 4 (transaction codes P and S) only; grants and option exercises excluded. Attributed public records.

Frequently asked questions

What is ROKU's short interest?
As of the FINRA settlement date 2026-09-30, ROKU had 9.7M shares sold short — 7.4% of its float, with 5.7 days to cover at average volume. FINRA publishes this data roughly two weeks after each twice-monthly settlement, so it is inherently delayed. A short-interest figure describes an aggregate position; it does not predict what the stock will do.
Are insiders buying ROKU?
In the last 12 months of SEC Form 4 filings, ROKU recorded 0 insider purchases and 27 sales reported on Form 4 (transaction codes P and S; grants and option exercises excluded). These are attributed public records — information, not instruction.
Is this page telling me to buy or sell ROKU?
No. Everything on this page is descriptive, structural market context from public data, shown with its as-of dates. TradeAI News does not issue directional recommendations, price predictions, or buy/sell advice — for any ticker.
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ROKU: the full history

Latest rows shown. Full history, market-wide screens, cluster detection and the context journal live in the dashboard.

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Not financial advice. Trading involves risk. Descriptive structural context, never a recommendation.