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KO — structural market context

Coca-Cola Company

Structural market context from public regulatory and market data, shown with its as-of dates. Descriptive only: nothing on this page is a recommendation, a prediction, or advice to buy or sell any security.

What changed

As of the close on Nov 3. Each line shows the earlier value, the later value and their dates.

Price

Change from the Nov 2 close to the Nov 3 close: −1.07%.

Volume

0.96× its 20-session average on Nov 3.

Includes pre- and post-market trading.

Short interest

Short interest 49.6M shares (settlement Oct 15) vs 53.2M (Sep 30).

No new file loaded in this window. Latest file: settlement Oct 15, loaded Oct 27.

Fails-to-deliver

Latest file (settlements Oct 1–Oct 14, published Nov 3): 7 days with fails, largest 502K shares on Oct 5.

Previous file (settlements Sep 15–Sep 30, published Oct 16): 3 days with fails, largest 200 shares on Sep 15.

No new file loaded in this window.

Analyst rating actions

None recorded in this window.

Insider filings (Form 4)

None recorded in this window.

KO: what the public data shows

Each row is the latest public record we hold for KO, with its own date and source. Figures are descriptive and delayed by their source.

DataLatest recordAs ofSource
Short interest→ Short Interest & FTD tracker49.6M shares short · 3.0 days to cover · 1.3% of float · −6.7% vs 2026-09-302026-10-15FINRA
Fails-to-deliver→ Short Interest & FTD tracker17 shares failed to deliver on 2026-10-142026-10-14SEC fails-to-deliver files
Insider Form 4 (P/S)→ Insider Buying tracker0 purchases and 4 sales in 12 months · latest filed 2026-11-04 by Perez Beatriz R2026-11-04SEC Form 4
Analyst rating actions5 recent actions · latest published by UBS on 2026-10-282026-10-28Firms' published actions
Short interest→ Short Interest & FTD tracker
Latest record
49.6M shares short · 3.0 days to cover · 1.3% of float · −6.7% vs 2026-09-30
As of
2026-10-15
Source
FINRA
Fails-to-deliver→ Short Interest & FTD tracker
Latest record
17 shares failed to deliver on 2026-10-14
As of
2026-10-14
Source
SEC fails-to-deliver files
Insider Form 4 (P/S)→ Insider Buying tracker
Latest record
0 purchases and 4 sales in 12 months · latest filed 2026-11-04 by Perez Beatriz R
As of
2026-11-04
Source
SEC Form 4
Analyst rating actions
Latest record
5 recent actions · latest published by UBS on 2026-10-28
As of
2026-10-28
Source
Firms' published actions

KO events and their magnitude

Latest SEC filing in the event study

8-K 2.02 · Earnings release · filed 2026-10-27 · View on sec.gov ↗

…

How the Event Study works →

KO short interest & days to cover

SHARES SHORT
49.6M
% OF FLOAT
1.3%
DAYS TO COVER
3.0
CHANGE VS PRIOR
-6.7%

FINRA consolidated short interest, reported twice a month and published ~2 weeks after each settlement date. % of float uses reported free float. · as of 2026-10-15 (21d ago)

How short interest and days to cover are measured →

KO fails-to-deliver (FTD)

Settlement dateFailed sharesPrice
2026-10-14 · 22d17$90.11
2026-10-13 · 23d8K$89.79
2026-10-09 · 27d4K$87.77

SEC fails-to-deliver files, published twice a month with ~6 weeks of delay.

How fails-to-deliver are reported →

KO insider buying and selling (Form 4)

Last 12 months, Form 4 codes P and S: 0 purchases · 4 sales

Most recent Form 4 shown for KO: Perez Beatriz R (Executive Vice President) reported a sale (code S) of 10,000 shares at $94.84 on 2026-11-02, filed 2026-11-04 (2 days after the trade).

InsiderTypeSharesPriceValueTrade dateFiled
Perez Beatriz R · officer: Executive Vice PresidentSale (S)10K$94.84$948K2026-11-022026-11-04 · +2d
Perez Beatriz R · officer: Executive Vice PresidentSale (S)27K$95.02$2.6M2026-11-022026-11-04 · +2d
Pietracci Bruno · other: President, Latin America OUSale (S)29K$90.93$2.7M2026-08-202026-08-24 · +4d
QUAN NANCY · officer: Executive Vice PresidentSale (S)50K$90.39$4.5M2026-08-192026-08-21 · +2d

SEC Form 4 filings: purchases and sales reported on Form 4 (transaction codes P and S) only; grants and option exercises excluded. Attributed public records.

Form 4 transaction codes explained →

KO analyst ratings

FirmActionRatingPublished
UBSprice_target—2026-10-28
Morgan StanleyholdOverweight2026-10-28
Morgan Stanleyprice_target—2026-10-28
Wells FargoholdOverweight2026-10-28
Wells Fargoprice_target—2026-10-28

Rating actions as published by the firms, from public feeds. They are not graded here.

Frequently asked questions

What is KO's short interest?
As of the FINRA settlement date 2026-10-15, KO had 49.6M shares sold short — 1.3% of its float, with 3.0 days to cover at average volume. FINRA publishes this data roughly two weeks after each twice-monthly settlement, so it is inherently delayed. A short-interest figure describes an aggregate position; it does not predict what the stock will do.
Are insiders buying KO?
In the last 12 months of SEC Form 4 filings, KO recorded 0 insider purchases and 4 sales reported on Form 4 (transaction codes P and S; grants and option exercises excluded). These are attributed public records — information, not instruction.
What do analysts say about KO?
The most recent action: UBS price_target on 2026-10-28. Rating actions are shown as published by the firms; they are not graded here.
Is this page telling me to buy or sell KO?
No. Everything on this page is descriptive, structural market context from public data, shown with its as-of dates. TradeAI News does not issue directional recommendations, price predictions, or buy/sell advice — for any ticker.
All covered stocksShort Interest & FTD trackerInsider Buying trackerThe platform

Other companies in the same SEC industry: Beverages

STZ · Constellation Brands, Inc.DEO · Diageo plcCOCO · The Vita Coco Company, Inc. CoPEP · PepsiCo, Inc.BRCC · BRC Inc.PRMB · Primo Brands Corporation

Industry: SIC code 2080 as recorded on SEC EDGAR.

All tickers starting with K →

KO: the full history

Latest rows shown. Full history, market-wide screens, cluster detection and the context journal live in the dashboard.

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Not financial advice. Trading involves risk. Descriptive structural context, never a recommendation.

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